AFM211 Lecture Notes - Lecture 7: Picea Rubens, Tripadvisor, Facility Management

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Tied to tourism industry performance: tourism industry depended on domestic and international economic conditions, growth forecasted to slow down over the next few years. Remaining growth fueled by increase in international tourist trips to canada. 4 resorts in closest geographic proximity as competitors: blue heron. Industry upgrade needed every 7 years: rp every 10 years, renovate room. Red spruce + 4 competitors = million in revenue in 2012: 90% earned by blue heron, dunridge, irvine. Recent renovations: 10% split between red spruce and killoran. Revenue generators food & beverage, recreation activities, room reservations: first 2 depend on occupancy and expected to stay at same dollar amount per room per night, room/occupancy rate change calculated using 2013 levels as base. Room nights sold increase by 3% if renovation and decline 1% if no renovation. Same for cottages: all three affected by renovation. Facilities management costs: renovation decrease 3, no renovation increase 2, ,053 in 2013.

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