AFM131 Lecture Notes - Lecture 5: Disposable And Discretionary Income, Swot Analysis

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AFM131 Full Course Notes
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AFM131 Full Course Notes
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Document Summary

Uilize all the resources available in the module: student presentaion on mike"s bikes, player"s manual, registraion instrucions, rollover decision schedule, mike"s bikes change tracker, relecion template, marking rubric, assignment checklist, sample inal report and help with. Start the game selling one line and model of bike and by the end of the game selling three lines (mountain, youth and road) and three models (style, design or a combinaion of both) Your company sells bikes to three types of distributors. Your company will be compeing against up to 4 other teams in your secion of the course in a. Total demand for bikes in a world can change (hopefully increase) as the game progresses. Elements of strategy(strategic planning) - from overall to speciic: mission, objecives or goals, strategy, and tacics. Should be an objecive or goal for each of the funcional areas: markeing, operaions and inance. Trade-of in terms quality, adverising, extra support and deliver ime, increasing cost versus increasing sales.

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