AFM131 Lecture Notes - Lecture 9: Barcode, Psychographic, Disposable And Discretionary Income

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM131
• Professor: Bob Sproule

Document Summary

Marketing: the process of determining customer needs and wants and then developing goods to meet o0r exceed these expectations. Planning and executing the conception, pricing, promotion, and distribution of goods and services to facilitate exchanges that satisfy individual and organizational objectives. Green marketing: marketing efforts to produce, promote, and reclaim environmentally- sensitive products. Non-profit organizations prosper from marketing: raise funds or obtain resources. One of the most competitive segments of the canadian marketplace. Applying the marketing process: find problem, conducting research, identify and target market. Product: design a product to meet the need based on the research and then conduct product testing, determine a brand name and design a package. Promotion: design a promotional program, build a relationship with customers. Environmental scanning: the process of identifying the factors that can affect marketing success: promotion/price global factors: trade agreements, competitors, trade restrictions, alliances, place/promotion economic: gdp.