AFM123 Lecture Notes - Lecture 3: Affiliate Marketing, Crowdfunding, Small Business

• School: University of Waterloo
• Department: Accounting & Financial Management
• Course: AFM123
• Professor: Mohsin Bashir

Document Summary

Crowdfunding: raising money from a group of people online (kickstarter) Entrepreneurship: challenge of starting/running a small business (self employed. Why people choose entrepreneurship: new idea/process/product. Entrepreneurial attributes: self directed, self nurturing, action oriented, highly energetic, tolerant of uncertainty, able to learn quickly. Affiliate marketing: rewarding individuals/other businesses for each visitor they send to your website. Intrapreneurs: creative people who work as entrepreneurs within corporations: entrepreneurial team: group of experienced people from different areas of business. Develop, make and market a new product. Government support: business of development bank of canada (bdc, canada business network. Incubators: hands on management assistance, education, technical and bital business support services, networking resources, financial advice, support system (eg velocity, crucial in development stage. Success and failure: after 1 year- 80% survive, must consider investment in time and professional training, easiest to start, causes of failure: Canada business network: small business survival. Ways to succeed: learn from others. Work for others: buy an existing business.