COMM 306 Lecture Notes - Lecture 4: Corporate Social Responsibility
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5. 5 key terms and concepts: corporate responsibility, corporate social responsibility (csr, corporate shared value (csv, responsible leadership, responsible management, shareholder, stakeholder. Figure 5-1: permission: courtesy of course author lorelei nickel, edwards school of business, Strategic integrity is reflected when there is consistency or alignment in decision-making and action at the individual, team, and corporate levels of the organization. Though we often talk about corporate responsibility and the obligations a business has within society, ultimately it is people who make the decisions. As we will soon see, business is an influential institution in society and can be used by business leaders to impact stakeholders and society in positive or negative ways. Let"s examine how differing views relating to the responsibility of business in society determines how leaders make key decisions. 5. 6. 2 corporate strategy and responsibility: three different perspectives. In 1962, nobel prize-winning economist, milton friedman published the book, capitalism and freedom:
