MKT 3230 Lecture Notes - Lecture 4: University Of New South Wales

• School: University of Manitoba
• Department: Marketing
• Course: MKT 3230
• Professor: Grant W.Wainikka

Document Summary

1. 4 define the terms management, efficiency and effectiveness. Management: the process of coordinating and overseeing the work activities of others so that their activities are completed efficiently and effectively. Efficiency: doing things right or getting the most output from the least amount of inputs. Effectiveness: doing the right things or completing activities so that organisational goals are attained: a manager"s job is not about personal achievement but rather helping others to do their work and achieve. Organisations must be committed to achieving both effectiveness and efficiency in order to be successful in an increasingly competitive and global business world. 1. 5 describe the functions, roles and skills of managers.