MKT 2210 Lecture Notes - Lecture 1: Computer World, Cool Girl, Making Money

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Luming.Wang

Document Summary

Not trying to trick or manipulate consumers. Marketing: de ned by the american market association (ama), the professional body representing marketers in canada, the united states, and other countries in the world. The activity for creating, communicating, delivering and exchanging o erings that bene t the organization, its stakeholders (such as customers, employees, suppliers, and shareholders) and society at large. To discover the needs and wants of prospective customers. These prospective customer include both individuals buying for themselves or their households and organizations that buy for their own use (such as manufacturers) or for resale. Two or more parties (individuals or organizations) with unsatis ed needs. A desire for information about how computer and telecommunications are interacting to reshape the workplace, but you dod not yet know that computer world magazine existed. Also unknown to you the several copies of computer world were sitting on the magazine rack at your nearest bookstore. Desire and ability to satisfy these needs.