MKT 2210 Lecture Notes - Lecture 11: Cleanroom
1 Aug 2018
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It means losing the enire future stream of purchases that the customer would make over a lifeime of patronage. First step in customer recovery is to ind the customer who is in jeopardy of being lost to the company. The longer customers stay away from a business, the less likely they are to return. Bre (business rely envelopes) or brc (business reply cards) trending. Tracking and managing current and new customer communicaions integraing business databases. Customizing markeing eforts to speciic customer needs enhancing current customer relaionships. Measuring and monitoring business results streamlining customer informaion. Video randy berricker and hilton hotel: list the points that the hilton hotel knows about randy. Ordered his favourite wine (polkadot reisling) knows his favourite sports team (phillys) Check in greeted by name, talked about sports and family paper work was all ready and no wait at front desk. Clean room with everything he likes in it radio on with his music.
