MKT 2210 Lecture Notes - Lecture 12: Swot Analysis, Corporate Social Responsibility, Target Market

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Malcolm C.Smith

Document Summary

Customer value: the unique combinaion of beneits received by targeted buyers that includes quality, price, convenience, delivery, and both before- sale and ater-sale service. Target market: the speciic group of exising and potenial consumers to which marketers direct their markeing eforts. Product: atributes that make up a good, a service, or an idea, including product design, features, colour, packaging, warranty, and service levels. Price: expected regular retail or sale price for a product. Place: distribuion channels, retail formats, and merchandising used to sell a product. Promoion: communicaion tools needs to inform consumers about a product, including adverising, public relaions, sales promoions, direct response, event markeing and sponsorship, and personal selling. Managing the markeing mix to meet these needs: 3. Markeing: the process of planning and managing goods, services, or ideas to meet consumer needs and organizaional objecives. Exchange: the trade of things of value between buyers and sellers so that each beneits. Good: a product you can touch and own.