MKT 2210 Lecture Notes - Environmental Factor

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Subbu Sivaramakrishnan

Document Summary

Influence of product characteristics on rate of adoption. Chapter 6 business markets and business buyer behaviour. Business markets: all the organizations that buy goods and services to use in the production of other products and services that are sold, rented, or supplied to others. It also includes retailing and wholesaling firms that acquire goods for the purpose of reselling or renting them to others at a profit. Business buying behaviour: the decision-making process by which business buyers establish the need for purchase products and services and identify, evaluate, and choose among alternative brands and suppliers. Table 6-1 characteristics of business market (200) The business market typically deals with far fewer but larger buyers than he consumer marketer does. Business markets are also more geographically concentrated. Derived demand: business demand that ultimately comes from (derives from) the demand for consumer goods.