MKT 2210 Lecture Notes - Iso 9000, Swot Analysis, Job Satisfaction

• School: University of Manitoba
• Department: Marketing
• Course: MKT 2210
• Professor: Subbu Sivaramakrishnan

Document Summary

The main purpose of training and development is to raise competence and therefore performance standards. it is also concerned with personal development,helping and motivating employees to fulfil their potential. Training offers some significant benefits for the organisation. (i) increased motivation. Training programmes can increase commitment to the organisation"s goals, by satisfying employee"s self-actualisation needs. (ii)change management. Training can help organisations manage change by letting people know why the change is happening and give them skills to cope with it. (iii) developing corporate culture. Training programmes can be used to build the corporate culture or to direct it in certain ways. (iv) staff retention. Training can lead to internal transfers and promotions. (v) recruitment and succession planning. (vi) increased organisational flexibility. Training offers many benefits for the individual. (i) psychological benefits. The employee feels reassured that he or she is of value to the organisation. Increased skill,knowledge and competence also enhances self-esteem and confidence. (ii) enhanced portfolio of skills.