WMST 1000 Lecture Notes - Lecture 4: Semiotics
Document Summary
A theory based in linguistics,especially the work of ferdinand de saussure (1857-1913), especially his posthumous book course in general. Birth of modern semiotics (the study of signs and their meanings) Each sign is composed of two parts: a signifier and a signified, or the meaning vehicle and the concept it conveys. Sign = signifier