WMST 1000 Lecture Notes - Lecture 4: Semiotics

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A theory based in linguistics,especially the work of ferdinand de saussure (1857-1913), especially his posthumous book course in general. Birth of modern semiotics (the study of signs and their meanings) Each sign is composed of two parts: a signifier and a signified, or the meaning vehicle and the concept it conveys. Sign = signifier

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