SOAN 2120 Lecture Notes - Lecture 14: Missing Data, Tunnel Vision, Chi-Squared Distribution
10 Apr 2016
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Document Summary
Observe people in small social settings over a small or large time period. No stats, math; its face-to-face social interactions w ppl in their home environment. Much less structured, social environment & interactions guide the study. Include focus groups in context of participation observations (typically used in businesses, while field research is in academic research) Describing a culture and understanding another way of life from your own perspective (comes from interpretive school) Displays of behaviour don"t give meaning; instead someone tries to figure out what is meant by behaviour. Researcher looks for what is meant or implied (reality within minds of members of group) Ethnomethodology: focuses on the way people make sense of their everyday world. Findings are the result of the method used as from the social life or environment. They argue that social interaction: a process of reality construct. Aka study of common sense; specialized and highly detailed analysis of micro-situations (transcripts, conversations, videotape); analyze behaviour, mannerism, language.
