SOAN 2040 Lecture Notes - Lecture 8: Cultural Capital, Symbolic Capital, Ethnography

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Shift away from production as locus of identity. Nowist culture of needs and gratification (constant need to consume) while. Insatiability of needs and desires some wanted things to be long-lasting. A blas attitude toward knowledge (we are flooded with knowledge) Unhappiness and insecurity (constantly fails to make us happy) Only society to promise happiness within the here and now. Interpellation: to call someone into something such as the breadwinner male. Subject is the thinking and objects are the thing we are subjects to the state. Ex: begins when one is trying to figure out the name of their infant. Not as soldiers, producers or puveyors of services but as consumers. Commodization and recommodization of the consumer: raising the status of consumers themselves to that of sellable commodities. Data entry perceived as professional office work. Associated with modernity of computers and air conditioning. Closely monitored by supervisors and by the computer itself. She asks three questions within her ethnography .

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