PSYC 2360 Lecture Notes - Lecture 2: Social Comparison Theory, Dependent And Independent Variables, Falsifiability

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Increase understanding of behaviour o: provide methods for improving th equality of our lives, social problems and public policy, complements other scientiic approaches (aids) Trying to explain behaviour: politicians, religious leaders. Scientiic method systematic collection and analysis of data (observation and measurement) Values are personal statements: blue is my favourite colour o. It is important to quit smoking because it is bad. Facts are objective statements determined to be accurate through empirical studies: over 35% of college students indicate that blue is their favourite colour, smoking increases the incidence of cancer and heart disease. Aversive racism and selection decisions: 1989 & 1999. Study human behaviour for two main reasons: to understand basic research, to create solutions to contribute to solving problems applied research. Basic research: answers fundamental questions about the nature of behaviour, ex. Role of study strategy in recall of mixed lists of common and rare words.

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