PSYC 2360 Lecture Notes - Lecture 6: Social Desirability Bias, Sampling Frame, Stratified Sampling

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2360
• Professor: Gloriagonzalez-morales

Document Summary

Structured interview uses quantitative fixed-format items. Questionnaires set of fixed-format, self-report items that is completed by: questions are prepared ahead of time, better comparison of responses respondents at their own pace, often without supervision, cost-effective: email, more anonymous than interviews. Honest responses: response rate - % of people who complete it. Inaccurate answers: people don"t know the causes of their own behavior, people"s memories are inaccurate, people are not good at predicting their future behavior, people are not telling you what they know because of. Census measure each person about whom we wish to know. Sampling the selection of people used to make inferences about a larger. Population the entire group of people that the researcher desires to learn group of individuals. Sample - the smaller group of people who actually participate in the research about. The existence of one or more sampling frames listing the entire population of interest and.