PSYC 2310 Lecture Notes - Lecture 3: Fundamental Attribution Error, Collectivism, Trilobite

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Cultures tend to use different explanations for success and failure. For individualistic cultures for success we use internal attribution and for failure we use external attribution. If a samurai says that he wants to sleep with you it does not mean sex, it means that he trusts you enough to sleep in the same room as you. In individualistic cultures people tend to focus on the individual as determining the cause of behaviour. *people attribute success to ability & failure to external factors. In collectivistic societies people tend to give greater emphasis to external causes of individual behaviour. *people attribute success to help from others & failure to the lack of effort on their part. *i. e in winter olympics zhou yang won the gold medal, and was criticized because she did not thank her country for her training. *participants: american and asian indians of varying ages.

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