PSYC 2310 Lecture Notes - Lecture 5: Implicit-Association Test, Theory Of Planned Behavior, Combined Oral Contraceptive Pill

• School: University of Guelph
• Department: Psychology
• Course: PSYC 2310
• Professor: Prof D

Document Summary

The more accessible an attitude is, the _____ it is, and the _____ is it to change: weaker, easier, stronger, harder, stronger, easier, weaker, harder. Measuring attitudes: self-report measures, problems: working of questions, ordering of items, reluctance of respondents to express some attitudes, you can word the same question differently, covert measures, association between behaviour and interaction with thing you"re measuring. Implicit association test (iat): how quickly you respond to certain images with words that are positive or negative: field studies. Relation between attitude & behaviour is complicated: behaviours and attitudes are not always consistent, corey"s (1937) study on cheating. 250 establishments accepted them: months later sent out a questionnaire to the same establishments asking, would you serve a chinese couple? and 118 of them said no. Correspondence principle: fishbein & ajzen resolve the controversy by introducing correspondence principle , attitudes and behaviours have to be measured at the same level of specificity or generality.