PSYC 2310 Lecture Notes - Cognitive Dissonance, Theory Of Planned Behavior, Combined Oral Contraceptive Pill
25 Sep 2013
School
Department
Course
Professor
Document Summary
Attitudes are evaluations of ourselves, of other people, & issues with some degree of favour & disfavour. Affect emotions or feelings stimulated by the object of an attitude, gut feeling, not rational, not governed by logic. Behavioural intention predisposition to act in a certain way; self-perception. Cognition beliefs or ideas people have about the object of an attitude, weighing the pluses & minuses for making a logical decision. An attitude is a single entity that has 3 components (affect, behvioural, & cognition), all intercorrelated. Separate entities view of attitude (fishbein & ajzen) Affects, behavioural intention & cognition are each separate entities which may or may not be intercorrelated. Tense calm (tend to be on one side or the other) Problems: wording of questions, ordering of items, reluctance of respondents to express some attitudess. Behaviours & attitudes are not always consistent. Corey"s (1937) study on cheating survey said 95% of students thought cheating was wrong; in observation 90+% cheated.
