PSYC 1000 Lecture Notes - Lecture 13: Every Good Boy Deserves Fudge, Change Blindness, Mnemonic

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Atkinson-shirffin model: includes 3 memory stores (retain info in memory without using it for any reason, short term memory, long term memory, control processes: shift information from one memory store to another, 1. Information enters sensory memory (call this attention: selecting which gets pasted to ltm: 2. Some information in the stm goes through encoding (process of storing information in the. Ltm: retrieval (bringing information from the ltm to the stm) Turn phone numbers into chunks - (905) = 1 chunk - 435 = chunk #2, 7548 = chunk #3. Semantically related items are stored near each other in ltm: 2. Sounds of the word and how the word looks (tot= tip of tongue phenomenon) Serial position effect: people only remember first and last few items on a list, not really the middle. Proactive interference: process in which the first information is learned, occupies memory, leaving fewer resources left to remember newer information.

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