PSYC 1000 Lecture Notes - Lecture 8: Two-Streams Hypothesis, Colored Gold, Retina
20 Oct 2016
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Psyc 1000 week 4 sensation, peception, and attention. Secretly flashed eat popcorn and drink coke during movie the results were that the sales of popcorn increase 58% and coke by 18% The consequences were unexpected there was a public outcry against subliminal advertising. Hoax: the study never actually happened. The follow us research demonstrated no effect on consumer behavior: it was a cbc study or something. Popular sunday night program close-up flashed call now 352 times: results. When the people were informed and had to guess 500 people responded. Half claimed to be made hungry or thursday. Despite the research there was a persistent belief in subliminal persuasion: examples. If you play music (or speech) backwards, you may hear some discerning words or phrases: some famous examples. Backwards messages are subliminally perceived when listening forward. Because subliminal, messages cannot be consciously resisted the belief is that messages affect behavior (suicide, drug abuse)
