MCS 3620 Lecture 7: Miami University – The Redskins Name Controversy

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 3620
• Professor: Tim Dewhirst

Document Summary

Answers: the university should change the nickname from redskins to miami tribe , pros: meet the expectations of the individuals who had requested this motion, no more racism , shows to society that the university cares and is ethical, represents the evolution of the modern world into the university standards (all the other university"s are changing so they don"t want to be the last ones and have people lose interest, cons: reduction in sales & funding, changing the dynamic of the school, upsetting and disappointing the alumni that represent individuals, cost of to change the nickname regarding the uniforms and apparel/ recreational attributes.