MCS 2600 Lecture Notes - Lecture 7: Virtual Community, Emoji, Unique User

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2600
• Professor: Khalil Rohani

Document Summary

Orabrush website: who to tell if you have bad breath. Segment-based targeting: pre-negotiated prices, audience pro les; waste coverage, one-way communications, one-size- ts-all message, delayed feedback of limited use, timeshiftimg a challenge ex. Facebook impressions: radio, tv ads, magazines (you don"t hear back form consumer, wasn"t doing that well, but now is sustaining itself with ads. Tuesday, february 23, 2016: web-search ads sponsored space , online display ads, mobile advertising, youtube ads, kids when they are young are starting to say i want to be a youtuber when i grow up . Social media: social media: means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks: good because we are now not only a listener, we can add stuff. Apps: short for applications ; chunks of software installed on one"s computer, tablet, or smartphone that are gateways to games, online resources and social networking.