MCS 2600 Lecture Notes - Lecture 12: Green Marketing, Copyright Infringement, Puffery

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2600
• Professor: Lianne Foti

Document Summary

Societal marketing concept marketers should endeavor to satisfy the needs and wants of their target market in ways that preserve and enhance the well-being of consumers and society as a whole, while fulfilling the objectives of the organization. Marketing to children: caru children"s advertising review unit, several guidelines. Manipulating consumers: forced exposure to advertising, product placement, advertorials, infomercials, ex. Mini cooper in italian job: tinkering with consumers" perceptions, increased consumption from: Perceived variety of display: manipulating products and messages. Barbie and gi joe: thin models in the media, brands that promote violence, stereotypes, false or misleading advertising, puffery general claim, truth-in-advertising laws, deceptive advertising, corrective advertising, promotional violations in drug marketing. Using wifi signals from smartphones to track consumers in phones. E-scores: undisclosed digital calculations of peoples buying power and value as consumers. Cause-related marketing firms contribute portions of revenues they receive to cause that are socially desirable and supported by the american public.