MCS 2020 Lecture Notes - Lecture 1: Byrsonima Crassifolia

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 2020
• Professor: Nicole Mc Callum

Document Summary

Information age: information is everywhere, instantaneous, accessible to almost everyone (is it?, information management - managing, acquiring, manipulating, sharing info differently, information technology - software & hardware, information systems - way of managing information (includes hardware & software) Human factor : sociotech - looking at info through two lenses. Major changes: accountability - transparency will become more and more important to consumers, interaction, seek/retrieve/store information, expectations - instantaneous, relevance, search optimization, ubiquitous - networking, Data: streams of raw facts representing events occurring in organizations or in the physical environment before either have been organized into a form that people can understand and use: raw facts before they have meaning. Information technology: represents raw technology components of is: hardware, software, data components, methods, inventions, standards, products, alone will not help an organization achieve it"s goals. Must be embedded into is to help accomplish objectives (tech combined with people)