MCS 1000 Lecture Notes - Lecture 3: North American Industry Classification System, Supply Chain, Mcmuffin

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: Sylvain Charlebois

Document Summary

Some companies are good at managing suppliers, while some are not. Marketing is about selling and its about buying. Business to business marketing is the marketing of goods and services that businesses and other organizations buy for purposes other than personal consumption. It is a critical, through less visible form of many firms marketing efforts. Without marketing efforts to retailer and wholesalers, corporations such as proctor and gable would have no way of reaching the ultimate consumer. Business-to-business (organizational) markets are the groups of customers that include manufacturers, wholesalers, retailers, and other organizations such as hospital and the government. They purchase goods and services for use in business operation, as a part, ingredient or raw material, or for resale. Same stores sales: looked at to measure loyalty, and to see if you"re growing or not organically. An egg mcmuffin sells for less than a big mac, breakfast generates less revenue than dinners do.