MCS 1000 Lecture Notes - Lecture 3: Consumerism, Gross Income, Marketing Mix

• School: University of Guelph
• Department: Marketing and Consumer Studies
• Course: MCS 1000
• Professor: bonafacio

Document Summary

Mcs 1000 chapter 3 notes: scanning the marketing environment. Environmental scanning: the process of continually acquiring information on events occurring outside the organization to identify and interpret potential trends. Tracking environmental trends: typically arise from five sources: social, economic, technological, competitive, and regulatory forces. (next few learning goals) An environmental scan of canada: shows trends and how they affect different people. Social forces: forces of the environment that include the demographic characteristics of the population and its values. Demographics: the study of the characteristics of a human population. These characteristics include population size, growth rate, gender, marital status, ethnicity, income and so forth. Baby boomers: the generation of those born between 1946 and. Generation x: the population born between 1965-1976. Generation y: the born between 1977 and 1994. Blended family: family formed by the merging into a single family of two previously separated units. Census metropolitan areas (cma"s): geographic labour markets having a population of 100000 persons or more.