GEOG 1200 Lecture 11: MCS*2600 - Midterm Review
Document Summary
4 questions, each question has three parts! Each part is worth 5 points, so each question worth a total of 15. The total exam is out of 85, worth 30% of final grade. Part b: 4 short answer questions (application of theories: 3 sections (15, 3 sections (15, 3 sections (15, 3 sections (15) What makes this ad stand out: contrast, simplicity, personal relevance, attention grabbing, ambush advertising, message characteristics (colour) Short-term memory time 20 seconds: goal: stay with it in your mind, long enough.
