GEOG 1200 Lecture Notes - Lecture 2: Fisher-Price, Saturated Fat, Marketing Mix
Document Summary
New products that vary from spectacular successes to dismal failures. This knowledge should make you a better consumer, enable you to be. The bad news is, good marketing isn"t always the easy. Within the organization, management is responsible for establishing these goals. The marketing department works closely with a network of other departments and employees to help provide the customer satisfying products required for the organization to survive and prosper. (cid:1) have an important impact on society as a whole. The organization must strike a balance among the sometimes-differing interests of these individuals and groups. Although an organizations marketing activity focuses on assessing and. To serve both buyers and sellers, marketing seeks: to discover the needs and wants of prospective customers, satisfy them. Foremost is the organization itself whose mission and objectives. An organization marketing decisions are affected by and, in turn, often.
