FRHD 3070 Lecture Notes - Lecture 11: Sampling Frame, Jargon

• School: University of Guelph
• Department: Family Relations and Human Development
• Course: FRHD 3070
• Professor: John Dwyer

Document Summary

Mail surveys: pros: wide spread population, cons: lost in mail, time consuming, response rates low. Face-to-face interviews: pros: get rich information, read body language, expand upon questions, cons: time consuming. Telephone surveys: pros: wider range of people, cons: no answer, costly, confident staff. Internet surveys: pros: easy to distribute, cons: could be spam. Define terms in objectives: conceptualize construct and its domains, literature; theories. Kind of information interested in: knowledge, attitudes, behaviour, demographic characteristics. Use when: long list of response options, can"t anticipate likely responses, exploratory research, want rich, detailed information. Disadvantages: demanding for respondents, illegible handwriting, difficult to statistically analyze. Ensure population will understand question: consider characteristics of population, readability level of question. Be brief: use short, simple sentences, more reliable, avoid questions too demanding. Clarity: same interpretation, avoid ambiguous words, avoid incomplete sentences. Precision: 2 questions combined into 1 and asked to give a single answer, split or modify.