FRHD 2280 Lecture Notes - Lecture 9: Ageism, Gender Role, Typical Male

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Parental expectations for girls and boys begin to differ even before the child is born. Parents tend to treat children differently in areas that are more specific to gender expectations, such as toys, clothing, and participation in household tasks. Talk more to daughters and more active with sons. We use small details to influence how we react with kids: colou(cid:396)s the(cid:455)"(cid:396)e (cid:449)ea(cid:396)i(cid:374)g, hair length. By age 20, the typical american adolescent has watched 600,000 television commercials. Tv viewing seems to be related to gender stereotypic attitudes among children and teens. Magazines, more than any other medium, display the most obvious focus on gender socialization, especially for adolescent girls. Physical appearance is stressed as being of ultimate importance. There is also an intense focus on how to be appealing to boys. Boy magazines are not clearly gender focused. Video games and the internet: 83% of children aged 8-18, average of 50 min a day playing video games.

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