FOOD 2010 Lecture 7: p31

• School: University of Guelph
• Department: Food Science
• Course: FOOD 2010
• Professor: Massimo Marcon

Document Summary

Mixed branding: a firm markets products under its own name and that of a reseller because the segment attracted by the reseller is different from its own market. Packaging: any container in which a product is offered for sale and which label information is communicated. Label: an integral part of the package that typically identifies the product or brand, who made it, where and when it was made, how it is to be used, and package contents and ingredients. Package and label designers face four problems: the continuing need to connect with customers, environmental concerns, health, safety, and security issues, cost reduction.