EDRD 3140 Lecture Notes - Lecture 8: Dietrich Mateschitz, Beverage Industry, Organizational Communication

• School: University of Guelph
• Department: Environmental Design and Rural Development
• Course: EDRD 3140
• Professor: Susan Brown

Document Summary

Communication in the workplace is crucial not only to the success of the organization but also to the work ethic and attitude of your employees. There are multiple ways a company may go about choosing their communication content. Farace, monge, and russel determined that there are three forms of communication content in the workplace: social, innovative, and task-related. Red bull, both on the beverage production side and also the extreme athletics side, has used these models to become one of if not the most successful companies in the world. Mateschitz, the founder of red bull, believes that the most effective communication model to follow is a combination of social, and innovative strategies. Social communication is when priority is put towards the maintenance and quality of human relationships within the company. Innovation communication influences and enables interactions on how the company can do things differently and push the envelope on creativity.