MGIS 317 Lecture Notes - Lecture 3: Information Technology Architecture, Switching Barriers, Product Differentiation

• School: University of Calgary
• Department: Management Information Systems
• Course: MGIS 317
• Professor: Catherine Heggerud

Document Summary

Strategy key elements: manage today ef ciently and effectively (operating expenses) Ef ciently allocate it resources among competing operational priorities to ensure within budget and on-time completion: create and build for the future (capital expenses) Provide an it architecture that seamlessly networks users, applications, and databases. Product differentiation: potential threat of new entrants . Economies of scale: buyer power . Threat of backward integration: threat of substitutes . Porter"s value chain addresses the activities that create, deliver, and support a company"s product. Support activities make it possible for the primary activities to exist and remain coordinated: procurement, hr management, technological development, firm infrastructure. Competitive advantage can come from: lowering the cost to perform an activity, increasing pro t, adding value to a product so buyers are willing to pay more, increasing pro t. Create infomediaries to offer value added services, increasing stickiness. Apply advanced measure for online ops to of ine practices: cost leadership;