HROD 317 Lecture Notes - Lecture 4: Employer Branding

• School: University of Calgary
• Department: Human Resources and Organizational Dynamics
• Course: HROD 317
• Professor: James Meurs

Document Summary

Recruitment after you design a job the next step is to fill that position- whether old or new. Recruitment- building a high quality work force, a long term investment. You need to align your corporate mission and values with the individual that you are hiring. This process is also known as employer branding: the image or impression of an organization as an employer based on the benefits of being employed by the organization: 3 steps of employee branding. Define the target audience: who are you looking for, where are those people, how are you going to reach them. Develop a value proposition: what is that you offer that the employee will not find from any other employers or organization. Attract a pool of suitable candidates fit for a position might just be worse than having no one for that position- communicate your value proposition.