COMS 201 Lecture Notes - Lecture 11: Proletariat, Culture Jamming, Social Class

• School: University of Calgary
• Department: Communications Studies
• Course: COMS 201
• Professor: Samantha Thrift

Document Summary

Coms 201 lecture 11: cultivation theory & marxist theory. A theory of media effects: television cultivates, or promotes, a view of social reality that is inaccurate but that viewers nonetheless assume reflects real life (wood, 244) Spearheaded by scholar george gerbner: led 2 national research projects to investigate the possible connection between violence on tension & actual violence/tolerance for violence. Cultivation: the cumulative process by which television fosters beliefs about social reality (wood, 245) Note: cultivation theory posits that long term viewing impacts viewers" beliefs and world views, not a single program or day of binge-watching. Synthetic reality: refers to the inaccurate view of the world resulting from long term exposure to television. Something is congruent [aligns] with personal experience (wood, 249) The process by which heavy viewing of television affects viewers who o have first-hand experience of violence o. The portrayal of violence, then, has an amplified effect on viewers.