COMS 201 Lecture Notes - Lecture 3: Kenneth Burke, Consubstantiality, Scapegoating
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Communicating through symbols part 2 february 2, 2016. People purge negative feelings through communication; life (and communication) can (cid:271)e e(cid:454)plai(cid:374)ed as a (cid:862)dra(cid:373)a(cid:863) Kenneth burke: created/developed dramatism, foremost rhetorician of the 20th century. Original thoughts and ideas of rhetoric studies (persuasion: humans are animals who use symbols. Some of what we do as humans is motivated by animal natures (ex. Eating and drinking satisfy our need for food) Some of what we do as human are motivated by symbols (ex. Language is most important symbols system according to burke) The common ground that exists between the speaker and audience. Without identification, we cannot transcend division between people. Division exists between people because individuals have distinct su(cid:271)sta(cid:374)(cid:272)e (cid:894)a perso(cid:374)(cid:859)s traits, perso(cid:374)alit(cid:455), (cid:271)eliefs, a(cid:374)d (cid:448)alues(cid:895) Argues guilt is a central motive for human interaction and specifically communication. Guilt (definition in dramatism): refers to tension, discomfort, unease, unpleasant feeling. People feel guilt continuously and try to purge themselves of these feelings because of: