SOC382 Lecture Notes - Lecture 23: Sofosbuvir, Erectile Dysfunction, Fluoxetine
7 Nov 2016
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Pro: dtc ads are educational and health promoting. Many diseases are under-diagnosed, therefore public is well-served by info in ads. Many encourage people to see drs about symptoms; earlier treatment may be cheaper and less intrusive. Dtc advertising is more about marketing than education. Many dtc ads are for drugs that treat allergy, acid reflux, anxiety, depression high cholesterol, arthritis, and impotence. Treat vague symptoms, intended for lt use and cover a large segment of population: ensures liable consumers. People are encouraged to feel at greater risk than actuality. Few dtc ads involve breakthrough drugs (but remember sovaldi) After approval by fda to treat, was pla(cid:272)ed u(cid:374)der (cid:862)stud(cid:455)(cid:863) found in dsm 5. Also argued by women themselves to recognize this condition = complex. Lay epidemiology: we all have our own ideas of what causes illness (video): prozac is about to go off patent and is repackaged to treat pmdd. E(cid:454)p: l(cid:455)ri(cid:272)a to treat fi(cid:271)ro(cid:373)(cid:455)algia (cid:894)e(cid:448)e(cid:374) though fi(cid:271)ro(cid:373)(cid:455)algia (cid:374)ot (cid:862)re(cid:272)og(cid:863) i(cid:374)itiall(cid:455)(cid:895)
