SOC100 Lecture Notes - Lecture 16: George Gerbner, Jean Baudrillard, Deodorant
21 Mar 2018
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Document Summary
Mass media refers to the technology that allows mass communication. Mass communication is the actual transmission of message from one source to huge audience at same time. Political economy perspective of media looks at the relation between economic ownership and power over society, looking at media (asks who own it) and what effect ownership has on media. Rupert murdach"s news corporation has global media interests, owning tv & newspapers in many countries. Kent commission criticised the near monopoly of media in canada (but was stalled from political pressure) Conglomerate are very large business structures with interest in a variety of fields (gambling, drinks, media), where the emphasis is on profit not quality". Commodification is treating an object, person, idea as a commodity to be bought and sold. The overall transformation of part of society so everything in it is commodified. Real news is pushed out or modelled on form of celebrity news (ex.
