SOC100 Lecture Notes - Lecture 2: Nvivo, Deductive-Nomological Model, Inductive Reasoning

• School: University of Alberta
• Department: Sociology
• Course: SOC100
• Professor: Stephen Speake

Document Summary

Step 2: literature review: nd what is known, to nd where there are gaps and limitations on the issue you wish to study , use sociological databases - peer review material ! Sociology: a sage full text collection! than opinions, and reliable sources: databases vs. internet search engines (ex. google) make sure to be able to nd facts, rather. Validity: extent to which study or concept accurately measures what it is supposed to measure ! Independent variable: presumed cause, ex. age, sex, race, ethnicity . Techniques for data collection and analysis - critical, how to design surveys, survey questions, different answers depending on how the questions are phrased: fallacy of exclusion! Important evidence that would lead to a different conclusion is excluded from a research study! Jones is an albertan, and most albertans vote tory, so jones will probably vote tory! The excluded information is that jones lives in edmonton, and that most people in.