PSYCO342 Lecture Notes - Lecture 12: Ingratiation, Intentionality
24 Apr 2018
School
Department
Course
Professor
Document Summary
Ethics, culture, & the issue of central vs. Some persuasive strategies may seem more ethically desirable than others: general preference among western societies for logical, rational thought, consistent with elm. In north american culture, the central route is generally the preferred route for persuasion: not all cultures place the same emphasis on rational, linear thought processes. The (cid:373)o(cid:396)al (cid:272)ha(cid:396)a(cid:272)te(cid:396) of a pe(cid:396)suasi(cid:448)e a(cid:272)t is de(cid:396)i(cid:448)ed p(cid:396)i(cid:373)a(cid:396)ily f(cid:396)o(cid:373) the pe(cid:396)suade(cid:396)"s (cid:373)oti(cid:448)es: persuasion research, however, tends to focus almost exclusively on the means of persuasion (strategies and tactics) The first four of these criteria hold important ethical implications for persuaders. Free choice/free will: persuasive attempts that allow people to make free choices are ethically superior to those that do not. Language and symbolic action: persuasion that takes place through language or symbol usage is generally more ethical than persuasion via nonverbal or behavioral means. Equality: influence attempts are most ethical when the parties enjoy equal status in a relationship.
