PSYCO241 Lecture Notes - Lecture 10: Confirmation Bias, Counterfactual Conditional, Thought Suppression
3 Apr 2016
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Social cognition: we take shortcuts heuristics, judgments are relative and comparative anchored from a certain (most often self-centered) vantage point and are framed from some perspective, preconceptions guide subsequent information processing. Heuristics: rules of thumb that are quick and eicient decision making strategies usually made when processing capacity is limited: availability heuristic: judging the frequency of the event judging by the ease of which is brought to mind. Tversky & kahneman (1973: start with r = more, r is the 3rd letter = less, actually though, there are just as many letters in the english language that have the third letter as r". Norbert schwarz (1991: avalability heuristics can afect judgmenet of ourselves, asked people to generate six diferent examples when they behaved assertively and then rate selves on assertive on a 1-10 scale, asked other half to generate six examples.
