PSYCO241 Lecture Notes - Lecture 14: Barack Obama, Nfc North, Physical Attractiveness
3 Apr 2016
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A shift in attitude or behavior that results from the inluence of appeals of other people/sources. Most common medium of persuasion: tv ads, commercials. Create a positive/favorable attitude about the product held by the consumer. How do ads do this: major assumption, when the attitude is salient. 2 major ways of achieving this: repetition. Simpler = more liking quicker, but less liking in the long run. Complex = less liking in the beginning, but more over time. Chinese pictographs: participants look at a bunch of slides of diferent. Chinese pictographs: one was shown many times, asked to state their liking towards them, liked the one they saw more and liked the ones they saw less, less. How did advertisers generate positive feelings: watched various ads throughout time in class, used celebrities, music, sexualization, display positive emotion/mood: lots of smiling, babies, humor, nostalgia.
