PSYCO241 Lecture Notes - Lecture 53: A Reminder, Canadian Tire, Tim Hortons
25 Feb 2019
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Factors That Affect How Well Attitudes Predict Behavior
- Matching attitude to behavior
• Specific attitudes predict specific behaviors
• General attitudes predict general classes of behavior
- Self-presentational concerns
• Public versus true attitudes
- Measuring implicit attitudes (spontaneous behavior prediction) and explicit attitudes
(deliberate and reasoned behavior prediction)
- Attitude Accessibility
- Attitude Strength
Attitude Accessibility
- Accessible attitudes predict behavior, but attitudes are not always accessible.
• Self-awareness
• Priming
• A reminder of attitudes brings behavior in line
Theory of Planned Behaviour
- Planned behaviour best explained by combined influence of (e.g. Ajzen & Fishbein,
2005; 1977):
• Attitudes: attitudes toward specific behaviour more important than general
attitudes.
• Subjective norms: beliefs about how people around them view their behaviour.
• Perceived behavioural control: ease with which people think they can engage in
particular behaviour.
- Three factors combine to influence behavioural intentions which in turn influence
behaviour (e.g. Ajzen & Fishbein, 1977; 2005).
•
• Theory used in many areas outside of psychology and very predictive of
behaviour.
- Problems with this theory:
• It is very rational and deliberative.
• Intentions are not great predictors of behavior.
Document Summary
Factors that affect how well attitudes predict behavior. Matching attitude to behavior: specific attitudes predict specific behaviors, general attitudes predict general classes of behavior. Self-presentational concerns: public versus true attitudes. Measuring implicit attitudes (spontaneous behavior prediction) and explicit attitudes (deliberate and reasoned behavior prediction) Accessible attitudes predict behavior, but attitudes are not always accessible: self-awareness, priming, a reminder of attitudes brings behavior in line. Planned behaviour best explained by combined influence of (e. g. ajzen & fishbein, 2005; 1977): attitudes: attitudes toward specific behaviour more important than general attitudes, subjective norms: beliefs about how people around them view their behaviour, perceived behavioural control: ease with which people think they can engage in particular behaviour. Three factors combine to influence behavioural intentions which in turn influence behaviour (e. g. ajzen & fishbein, 1977; 2005): theory used in many areas outside of psychology and very predictive of behaviour. Intentions are not great predictors of behavior: behaviors are sometimes spontaneous and unintentional.
