PERLS304 Lecture Notes - Lecture 2: Worldbuilding, Conceptual System, Neoliberalism
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Anything read for cultural meaning: speech, written material, visual images, material objects, we understand text. 2. 2 reading the body to be cultural meaning that are signified. Ring as a wedding band (football a football) Signifies love, commitment, monogamy, tradition, legal contract (football- militarism, masculinity, violence, business. O(cid:272)iologi(cid:272)all(cid:455) readi(cid:374)g a (cid:862)te(cid:454)t:(cid:863) embodied or reproduced through the text, Most interested in connotative level in order to reveal the preferred meanings reproduced through the text, and how do the preferred meanings reflect the dominant ideologies and power within a society. Goal: reveal preferred meanings dominant ideologies (how power is organized and meanings are normative and marginalizing alternatives values and beliefs) Text can be read potentially read in alternative read depending on the reader (what they bring in terms of culture, knowledge, and experience) Movie (13 hrs) the movie in the states as american good of global terrorism, american heroism,