PERLS105 Lecture Notes - Lecture 2: Sports Equipment, Bike Boom, Roone Arledge
Document Summary
The industrial revolution led to a huge increase in sport and leisure. Men felt their manliness was being threatened hence the creation of violent sports. One of the first and most successful sporting goods firms. Started out in baseball, then fishing, boating, basketball (mass produced the first basketball), etc. Published sports rule books, guides, and established leagues in various communities to get his brand out. De(cid:448)elop(cid:373)e(cid:374)t of (cid:374)e(cid:449) sports rug(cid:271)y, foot(cid:271)all, so(cid:272)(cid:272)er, ho(cid:272)key, et(cid:272). H&b; examples include babe ruth, honus wagner, ty cobb. If they had so called experts endorsing there products more people would buy them. Increased availability of sporting goods, products, and outlets. Weapons manufacturing plants converting to sporting good plants after the war. Ww2 effect on sport industry, events, and goods. Industry growth to meet needs of participants and spectators in the 1950s. Integration and breaking of color barriers in sport. During the 1960-1980s women participation in sports increased by 500%