ECON101 Lecture 8: Week 4 / Jan 30
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Price elasticity of demand measures the responsiveness of quantity demanded to a change in the price. The size of the elasticity of demand is in uenced by: the # of substitutes. The more substitutes good a has, the more consumers can respond to a change in the price of good a. Thus, the more elastic is the demand for good a. (or the # of perceived substitutes - due to brand loyalty: time. The moe time consumers have, the more they can respond to a change in the price and again the more elastic demand is. (this is why tax is used: whether the good is a necessity or a luxury. The demand for a luxury is more elastic than the demand for a necessity. But tax it! (when people can"t pay tax, they get investigated, go to jail, then revenue.