Economics 1010 Lecture Notes - Scale-Invariant Feature Transform, Production Function, Average Variable Cost

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The firm makes many decisions to achieve its main objective: profit maximization. Some decisions are critical to the survival of the firm. Some decisions are irreversible (or very costly to reverse) Other decisions are easily reversed and are less critical to the survival of the firm, but still influence profit. All decisions can be placed in two time frames: the short run, the long run. The short run is a time frame in which the quantity of one or more resources used in production is fixed. For most firms, the capital, called the firm"s plant, is fixed in the short run. Other resources used by the firm (such as labor, raw materials and energy) can be changed in the short run. The long run is a time frame in which the quantities of all resources-including plant size- can be varied. If a firm"s plant has no resale value, the amount paid for it is a sunk cost.

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