PSYC 2300 Lecture Notes - Lecture 2: Sexology, Durex, Sensation Seeking

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27 Oct 2018
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Sexology: the study of sex and sexuality. Empirical: derived from or based on observation and experimentation. The scienti c method: a systematic way of gather scienti c evidence and testing assumption. Framing the research question in the form of a hypothesis. Goals of the science of human sexuality: to describe, explain, predict, and control the events of interest. Sexual behaviour can be studied: case study, surveys, direct observation, correlational studies, experiments. Case-study method: carefully drawn, in-depth biography of an individual or a small group of individuals, bene ts. Exibility in data gathering, insight: limitations. Survey method: detailed study of a sample obtained by interviews and questionnaires, population vs sample. Strati ed random sample: a random sample in which known subgroups of a population are represented in proportion to their numbers within the population, volunteer bias. Slanting of research data caused by the characteristics of the individuals who volunteer: questionnaire. Quick and cheap, anonymity, objective: interviews.

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