SOCI 1001H Lecture Notes - Lecture 10: Consumerism, The Symbolic, False Consciousness
Document Summary
What is culture: basis of culture = symbolic communication, the symbolic order as rooted in the social organization, culture definition. The symbolic order through which individuals communicate and organize their collective life: symbolic communication definition. Culture part one: popular culture/commodified vulture, advertising. Advertising as a key social institution of capitalism. The cultural evolution of consumerism and consumers . Use value and symbolic value in advertising. How does sociology approach the study of religion. Karl marx: class conflict, false consciousness, and religion. Emile durkheim: collectively, social cohesion, and religion.